The 'Walking Pen' Project...
Borrowing a pen off someone appears to be slightly standard. Or could be taken as strange if you never asked for it to begin with. Yet, I knew something was up when the man handing it over was the Brazilian advertising creative director, Marcelo Pena Costa.
With an e-mail address printed boldly on the pen, I went immediately into investigation. After a few moments of web research, a feeling immense pressure came upon me.
Little did I envisage the role that I had been given. All for the sake of taking this pen? Even still, I decided to add my details to the website, knowing that I must not give up on his pursuit.
Marcelo has perhaps used his South-American passion and admits to ‘being constantly involved in personal projects is essential for my personal development’.
In this case, Marcelo has set up the ‘Walking Pen Project’ in a similar fashion. Dropping hundreds in his hometown of Brazil, and back in London, he is now working on the expansion plan across the globe.
Like me, upon receiving the pen you enter into a secret-online community of ‘Walking Pen’ surrogates. Free to talk with other 'parents', all from different cultures and backgrounds.
Sadly, as a writer my attachment to this baby has grown strong. Yet, I know that I must hand it over… and let it walk alone. For others, you must try to find one of your own.
Let's embrace this project and see how far across the world these pens can actually go!
With an e-mail address printed boldly on the pen, I went immediately into investigation. After a few moments of web research, a feeling immense pressure came upon me.
Little did I envisage the role that I had been given. All for the sake of taking this pen? Even still, I decided to add my details to the website, knowing that I must not give up on his pursuit.
Marcelo has perhaps used his South-American passion and admits to ‘being constantly involved in personal projects is essential for my personal development’.
In this case, Marcelo has set up the ‘Walking Pen Project’ in a similar fashion. Dropping hundreds in his hometown of Brazil, and back in London, he is now working on the expansion plan across the globe.
Like me, upon receiving the pen you enter into a secret-online community of ‘Walking Pen’ surrogates. Free to talk with other 'parents', all from different cultures and backgrounds.
Sadly, as a writer my attachment to this baby has grown strong. Yet, I know that I must hand it over… and let it walk alone. For others, you must try to find one of your own.
Let's embrace this project and see how far across the world these pens can actually go!
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