Emma Ledden communicative courses curb Glossophobia
Glossophobia, otherwise known as fear of public speaking, ‘is believed to be the single most common phobia-affecting as much as 75% of the population’. Speaking with TV Presenter Emma Ledden, this was never the case. Cork-born Emma started out as a model. At twenty-one years old, she surpassed thousands of European hopefuls and landed the job on ‘MTV Europe’. Following this, Emma replaced the role of Zoe Ball, when she was hired for the BBC Ones children’s show ‘Live and Kicking’. Like many presenters, Emma has faced highs and lows with regards to the business. Yet, meeting with her years later, it is clear that she upholds her career with her most recent role being a judge in the search for Ireland's 'Xpose' presenter. As the interview unfolds, two factors become apparent an unquestionable talent and a passion to teach others how to overcome ‘the fear’.
To date, Emma has trained in Media and Communications and being an expert in this field and has set up her own company. Fundamentally, she ‘prepares people for auditions where they have to speak in public’. Her training varies from ‘presentations, job interviews, conferences and events’. Not to mention, her work with individuals in the media ‘who are preparing for their appearances on radio and television’.
Proficient in her skills, Emma endorses the importance of public speaking in as far as to say that ‘people lose jobs, promotions and opportunities because they did not develop their presentation skills’. Additionally, she points out the similarities between training individuals who are presenting to camera, to those speaking in school or at events. Essentially, they are all mediums of communications, with the key aim being the person's ability to transfer a message to a broader audience. Subsequently, ‘talking to camera, understanding television and what is required as a presenter is where the difference comes in’.
Speaking with an expert, one must ask the requirements of this role? Emma symbolises ‘being a good presenter is like learning to swim. Anyone can learn the technique, but not everyone likes the water. Some people are afraid of it, some people can’t be bothered getting wet. Others, no matter how many lessons they take, only ever manage to front crawl.’ However, like in every skill ‘there is one or two, who love it, work really hard at it and have a natural talent for it’.
With this in mind, Emma suggests that ‘the sooner you start the better you will be’. At present she coaches ‘individuals from both the public and private sector and many students’. Evidently, there is no boundary to which the fear of public speaking can reach. Hence, one integral part of Emma’s job is helping her clients to embrace these nerves and to channel them into the presenting experience. Enjoying the moment, whilst communicating the message is the end product she hopes to achieve.
Whilst public speaking is something that Emma has always delighted in, I moved onto the serious topic of on-camera pressure of ‘image’ and size-zero weight, even for men. As a media coach, these are issues that must be taken into consideration. Emma admits that ‘there is a pressure for people in the public eye to look a certain way’. Sadly, ‘when they put on or lose weight it is reported in the news’. She posits the questions as ‘Who is to blame? The celebrities, the media, or the people who buy the magazines?’ ‘I don’t know the answer to that’, she concludes.
Despite the fact that Emma has had a long-lived media career and has a new company in the pipeline, her modesty still remains. ‘I still feel blessed when I am offered an opportunity to present or contribute to the media’. With a down-to-earth and honest approach to her career, it’s no wonder that she still soars above many of her peers. Her hard work ethic reflects the reality of the fast-pace media business to those interested in entering into this field. Having ‘hands on experience, you learn and understand the business in a way no book could ever teach you’. No books, no rules and ridding this fear, the ideal tutor that she is.
To date, Emma has trained in Media and Communications and being an expert in this field and has set up her own company. Fundamentally, she ‘prepares people for auditions where they have to speak in public’. Her training varies from ‘presentations, job interviews, conferences and events’. Not to mention, her work with individuals in the media ‘who are preparing for their appearances on radio and television’.
Proficient in her skills, Emma endorses the importance of public speaking in as far as to say that ‘people lose jobs, promotions and opportunities because they did not develop their presentation skills’. Additionally, she points out the similarities between training individuals who are presenting to camera, to those speaking in school or at events. Essentially, they are all mediums of communications, with the key aim being the person's ability to transfer a message to a broader audience. Subsequently, ‘talking to camera, understanding television and what is required as a presenter is where the difference comes in’.
Speaking with an expert, one must ask the requirements of this role? Emma symbolises ‘being a good presenter is like learning to swim. Anyone can learn the technique, but not everyone likes the water. Some people are afraid of it, some people can’t be bothered getting wet. Others, no matter how many lessons they take, only ever manage to front crawl.’ However, like in every skill ‘there is one or two, who love it, work really hard at it and have a natural talent for it’.
With this in mind, Emma suggests that ‘the sooner you start the better you will be’. At present she coaches ‘individuals from both the public and private sector and many students’. Evidently, there is no boundary to which the fear of public speaking can reach. Hence, one integral part of Emma’s job is helping her clients to embrace these nerves and to channel them into the presenting experience. Enjoying the moment, whilst communicating the message is the end product she hopes to achieve.
Whilst public speaking is something that Emma has always delighted in, I moved onto the serious topic of on-camera pressure of ‘image’ and size-zero weight, even for men. As a media coach, these are issues that must be taken into consideration. Emma admits that ‘there is a pressure for people in the public eye to look a certain way’. Sadly, ‘when they put on or lose weight it is reported in the news’. She posits the questions as ‘Who is to blame? The celebrities, the media, or the people who buy the magazines?’ ‘I don’t know the answer to that’, she concludes.
Despite the fact that Emma has had a long-lived media career and has a new company in the pipeline, her modesty still remains. ‘I still feel blessed when I am offered an opportunity to present or contribute to the media’. With a down-to-earth and honest approach to her career, it’s no wonder that she still soars above many of her peers. Her hard work ethic reflects the reality of the fast-pace media business to those interested in entering into this field. Having ‘hands on experience, you learn and understand the business in a way no book could ever teach you’. No books, no rules and ridding this fear, the ideal tutor that she is.
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